The J Walter Thomas Innovation Group found in a new survey that only 48% of Generation Z (individuals currently aged 13-20 – surprise, you're not the millennial you thought you were) identified as "exclusively heterosexual". This is a pretty big decrease from the 65% of millennials.
The survey was presented at a panel at SXSW last week. And the percentage of heterosexuality is not the only thing that Gen Z was changing. The survey found that they were keen on rejecting the traditional gender binary as well as supporting gender-neutral public bathrooms.
Fewer than 1000 individuals participated in the survey, but the researchers are 90% certain that the results could be generalized to the entire U.S. population.
The results of the study suggest that gender is becoming less important in self-identification, and that fluid sexuality and gender is the new normal.
Lead Image Credit: Ted Eytan (flickr.com Creative Commons)