Snapchat's claim to fame was once the unique disappearing messages that the app was built on, but the latest update causes the app to stray in the complete opposite direction.
In its latest release, Snapchat unveiled a new feature called Memories, which allows users to save their snaps within the app. Older snaps uploaded to memories are able to be sent to the user's Snapchat story or as a snap to other users.
The update also allows users to export saved snaps from memories and password protect memories under a new feature called "My Eyes Only."
USA Today reported that Snapchat has over 100 million daily users. Some are arguing that the new feature is an effort to appeal to users of more popular social networks, such as Twitter and Facebook, and such efforts are ruining the effect of Snapchat.
“What is the appeal of a Snapchat that lets users save and send snaps at times other than ‘in the moment’?,” Brian Feldman of New York Magazine writes.
Many users took to Twitter to express their mixed feelings on the update.
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